Nelson Carbonell, Jr. is a successful technologist, entrepreneur, investor, and business strategist. In 2015 Snowbird Capital invested in Willowstick Technologies and Mr. Carbonell joined the board of directors. In 2010 Nelson founded Nelson Carbonell and Associates a firm that assists with strategy, financing, operations and technology. Prior to that Nelson founded Snowbird Capital in 2004. Snowbird provides private equity and mezzanine debt to middle market companies in North America. Snowbird’s investment fund has generated returns in excess of 15% per year. Prior to Snowbird Nelson co-founded Cysive in 1993, growing the company from a basement start-up to a successful public company. As president and CEO of the company, Nelson was responsible for guiding business strategy and vision. With Nelson at the helm, Cysive built pioneering ecommerce and Internet systems long before the potential impact of the Internet was widely recognized. Nelson paved the way for Cysive’s success by creating a company culture focused on fostering excellence and by remaining at the forefront of technology innovation. Prior to founding Cysive, Nelson was a technology executive at PRC, a wholly owned subsidiary of Black and Decker Corporation.
He currently serves as Chair of the George Washington University Board of Trustees. He also serves on the Board of the Association of Governing Boards. He is former Chairman of the Washington Baltimore Young President’s Organization (YPO) as well as a former member of the YPO International Board. Nelson enjoys golf, skiing, architecture, cooking, wine, physics and history. Nelson is a Cuban-American and speaks fluent Spanish. He received his BS in Electrical Engineering from The George Washington University, where he graduated with distinction. Nelson resides in Great Falls, Virginia and Park City, Utah.
Chief Executive Officer and Member of the Board of Directors
Jud Kennedy is the Chief Executive Officer at Willowstick Technologies. Jud joined Willowstick in 2016 and quickly made an impact by rebranding the company and revamping Willowstick’s marketing and distribution strategy. Jud has helped implement scalable marketing processes at Willowstick that ensure the company is poised for rapid, responsible growth. Jud joined Willowstick and moved to Utah after having spent the better part of a decade living and working in New York City.
Previous to Willowstick, Jud worked on partnerships and creative strategy at Kik, a mobile messaging technology startup. In 2015, Kik reached a $1B valuation becoming only the fifth Canadian based technology startup to achieve “Unicorn” status. Before Kik, Jud spent several years working with Google to develop and execute a strategy to educate large brands and advertisers on digital marketing tools and best practices. Jud also consulted with the Google Creative Lab on several special projects focused on training the next generation of software developers. Previous to his Google work, and in the early days of social media marketing, Jud worked with Marriott International to launch six of its brands on social media. Additionally, Jud has worked on innovative marketing strategies for Colgate, Amazon, Nike, H&M and others.
Jud graduated from Brigham Young University with a B.S. in Communications – Advertising with a Minor in Business Management.
Investor and Member of the Board of Directors
Mr. Magleby is co-founder and for the past 15 years has served as Managing Partner of Amp Capital Partners, a private investment company based in Draper, Utah. Amp has been in operation since 2001 and has made 15 investments totaling over $60,000,000 of capital provided from its founding partners. Amp has co-invested with many successful investment companies including Kleiner Perkins, Oak Investments, US Venture Partners, Highland Capital, Crosspoint Venture Partners, Sorenson Capital and Newscorp Corporation. Prior to Amp Capital Partners, Mr. Magleby was a co-founder of Cysive, an internet consulting company that went public in 1999. Prior to that Mr. Magleby held a variety of sales and sales management positions at PRC, a wholly owned subsidiary of Black and Decker, for two years and Oracle Corporation for five years. He has a BS and MS in Computer Science from Brigham Young University.
Val O. Kofoed, P.E.
President, Chief Operating Officer and Member of the Board of Directors
Mr. Kofoed is the President and Chief Operating Officer of Willowstick Technologies, a technology company that maps, models, and predicts groundwater paths and patterns.
Mr. Kofoed has been involved with Willowstick Technologies from its conception. His major responsibilities include directing Willowstick’s engineering operations, developing new technology, building and testing Willowstick instruments, ongoing research and development activities.
Mr. Kofoed possesses over 30 years’ experience and has provided technical service and consultation for numerous water resource projects and clientele. Prior to joining Willowstick Technologies, Mr. Kofoed spent 20 years (1984 to 2004) with SEI (a civil engineering consulting and survey company) where he served as a principle engineer and Vice President from 1987 to 2004 helping guide the company from four employees to almost 200. His primary role was Director of the Water Resource Division. He also managed corporate resources ensuring that projects were completed within the established schedule, budget and meeting SEI’s quality control processes to ensure maximum customer satisfaction.
Mr. Kofoed holds a B.A. in Civil Engineering from Brigham Young University and is a registered professional engineer.